The upcoming recession due to Covid 19 and its impact on economic growth and the digital transformation in the Balkan region

The Covid-19 pandemic has affected the economy across globe and generateduncertainties in functioning of industries, governments daily life people. Theimpact that this crisis on poverty alleviation, global GDP rapid development ofthe digitalization process are some factors have reshaped world. Hence, theway which companies different sectors operated is now past. neweconomic condition requires quick adaptability to new trends fast implementation ofdigital solutions. Therefore, strategies more advanced practices a necessity notonly for proper businesses, but countriesas well. shift towards digital channels caught many businesses off guard. Allthese changes late transformation slowed down economic growth, mostly inthe countries did not reacted immediately. Considering Balkan region tried toprovide digitally enhanced offerings maintain growth during pandemic,many people were laid off, business wereclosed. All these transformations stagnated thegrowth. aim paper evaluate what main haveaffected reason contributed digitaltransformation countries.